Joico Color Endure Violet Shampoo 33.8 Oz
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Keep your hair color from turning brassy within a few weeks of getting it done. Use Joico Color Endure Violet Shampoo to help protect your color and make it last longer. When used every other day, this formula adds moisture to colored hair while neutralizing the yellow tones that cause color to fade prematurely, keeping hair looking bright, vibrant, and healthy.